Economic crises and the meltdown of some of the world’s major financial firms make it clear: traditional strategic planning no longer guarantees success. Uncertainty and change, globalization, empowered consumers, and flatter hierarchies call for a new approach. Strategy-in-Action shows, through cutting-edge research and compelling cases, how companies ended the long-standing divorce between planners and implementers. One saved $200 million from people power and another made €74 million from innovation. CEOs and strategists will find a systematic roadmap for win- ning strategies: how to stand in the future, get intelligence from far-flung locations, give voice to dissenters, maximize ownership, screen out losers efficiently, and produce quick wins. In short, Strategy-in-Action gives readers the art and science of planning, people, and performance.
Dr. Thomas D. Zweifel is a strategy & performance expert, game-changer and coach for leaders of Global 1000 companies--from Airbus to Zurich. Since 1984 he has partnered with clients on four continents to meet their business imperatives. An authority on integrating planning, people and performance, he helps his clients ask the right questions, confront taboos, build vision and strategy alignment, and boost the productivity of organizations, teams and managers. Ultimately Dr. Zweifel’s specialty is unleashing the human spirit in organizations—without unnecessary blah-blah, impractical training programs, or false dependencies on high-priced consultants.
Ph.D. in international political economy 2001, New York University. 2001-2013 adjunct professor for leadership at Columbia University, since 2004 HSG (St. Gallen University). Member of "Top 100 Excellent Speakers."
Author of 7 books, including "Communicate or Die" (2003), "The Rabbi and the CEO" (2008, co-author Aaron L. Raskin), Jewish Book Award and Foreword Book of the Year finalist, "Leadership in 100 Days" (2010), "Culture Clash 2" (2012) and "Strategy-In-Action" (2014, co-author Ed Borey).
Videos and more at https://ch.linkedin.com/in/thomasdzweifel
“The insights will force you to think and then rethink what you thought you knew.” — Malcolm Elvey, Chairman, Academy of Chief Executives
“The only strategy book I know that integrates strategy alignment, high- ly pragmatic execution and performance, and the human element in one seamless process.” — Dr. Frank Waltmann, Head of Learning, Novartis AG
“A systematic, almost foolproof methodology for building the company's strategy with maximum ownership and results. This book is hands-on, entertaining and efficient—and sure to add value to your company.” — Dr. Alexander V. Herzog, CFO Ruf Group, CEO AVATECH & Ruf Svcs.