This ebook includes a series of articles produced by THE COYLE REPORT and Chandler Coyle that were published on the PledgeMusic and Bandzoogle blogs. The articles were a complement to a 4-part video interview as a part of the Berklee Online Open Mic series hosted by Berklee's Mike King (course author and CMO of Berklee Online) and PledgeMusic's Benji Rogers (founder and president).
The interviews covered best practices for band/artist merchandise, including these specific topics:
- Best Practices for Merch
- Best Practices for Pricing
- Best Practices for Determining Quantities
- The Difficulties of Touring
The ebook includes the four articles, links to the four related videos, and a full transcript of each video.
NOTE: Downloads of this ebook include a FREE subscription to THE COYLE REPORT a weekly music marketing and fan engagement newsletter.
Chandler Coyle is the Publisher of THE COYLE REPORT the Weekly Music Marketing and Fan Engagement Newsletter. Chandler teaches music business courses at Berklee Online, the online extension of the Berklee College of Music.
Chandler is also the Digital Geek at Music Geek Services an artist services and fan experience firm based founded by his brother Jay Coyle back in 2008.
Chandler has been coding and designing websites since 1994 and his passion is helping artists utilize the internet to build sustainable careers.