This is version 2.0 my first ebook, “KISS School of Marketing: 11 Lessons I Learned While Working With KISS.” Version 2.0 contains seven BONUS lessons and five EXCLUSIVE chapters of KISS photos I captured while touring with KISS. This book expands on the 2011 article I wrote that outlined 10 lessons I learned from working with KISS. The original article was even re-posted by Gene Simmons on his official website. This expanded book includes one additional lesson and a special encore chapter contributed by Steve Jones, author of the book rand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous. In addition I have added some of my favorite photos that I have taken of KISS over the years and some interview quotes by Gene Simmons and Paul Stanley provided by the original interviewer.
Michael Brandvold is a freelance music marketing consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online & social marketing as well as e-commerce and fan acquisition and retention.
Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Michael has also managed the online efforts for Accept, Narada Michael Walden, Jordan Rudess, SOiL, Tantric, Killer Dwarfs, Ron "Bumblefoot" Thal, Dream Theater, Andy Gibson, Alexa Carter, Greg Kihn, Little Caeser, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.
Michael recently released his first ebook, KISS School of Marketing: 11 Lessons Learned While Working with KISS. He is also the founder and cohost of the following podcasts; The Music Biz Weekly, Rock Star Branding, Dropping The Needle and Three Sides of the Coin. He has cohosted and presented music marketing webinars and writes about his music marketing knowledge and experience on his blog at Michael Brandvold Marketing.
“It’s a valuable primer for artists who are looking to break into the music business and crack the code as to how to make it work for
them. You offer a lively mix of truisms and business wisdom, succinctly
presented and artfully packaged.” - Chris Lendt, Vice President Glickman/Marks KISS’ former business manager had this to say about KISS School of Marketing
“Michael Brandvold takes you behind the make-up to reveal the brilliant marketing and business strategies that made KISS the most
well-branded band in history. You’ll love this ebook.” — Steve Jones, Brand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous