College freshmen are lectured about networking on their first day of class. Young professionals race to another boring party so they can be seen and shake hands with someone that might be able to help them – just like the business books and podcasts have instructed. Creatives are chronically obsessed with and depressed by the number of likes, views and followers on their social media. Anyone embarking upon a new path or business venture has heard the key to success lies in networking – who you know, and how they can get you ahead. But, according to Mark H. Maxwell, this is not only untrue, but potentially dangerous to those hoping to succeed.
A sought-after entertainment lawyer in Nashville and professor at Belmont’s prestigious entertainment business and songwriting program, Maxwell is unpacking this concept in his new book, Networking Kills: Success Through Serving (Desolation Row Press, 1st edition, May 2018).
Networking Kills lays out what the Bible and Jesus say about true success. Weaving scripture with pop culture illustrations and Maxwell’s own stories from his professional career (John Mayer, Bruce Springsteen, Kim Kardashian, Johnny Cash), Networking Kills examines the need for cultural change concerning our pursuit and definition of "success" in every area of life, and shows how serving is actually the key.
“Christ taught, ‘If you want to be great, you must become a servant’,” Maxwell says. “And, Martin Luther King, Jr. made it clear, ‘Anybody can be great, because anybody can serve’. Even music business super-manager, Scooter Braun (Justin Bieber) says, ‘Don’t live for yourself… Live for others ... that is where you will find true riches in life.’ The heart of networking is rooted in selfishness, taking and using, while the great leaders teach us that true success comes through giving, loving others and serving generously.”
In Networking Kills, Maxwell shows how:
· Networking kills creativity
· Networking kills authentic relationships
· Networking kills life
· Networking kills love
He then lays out the amazing benefits that can come from living a life that is focused on service:
· Serving erases fear of failure
· Serving erases conflict
· Serving creates purpose
· Serving creates value
· Serving creates provision
· Serving changes the world
“To experience true success and fulfillment, and in an effort to obey God, this lens of serving must become the basis for all of our daily decision-making and our major life assignments,” states Maxwell. “Serving ‘attracts us to’ and is attractive to others when people can sense you genuinely care, walls come down and true relationships form. And that is more powerful than any business card exchange, forced cocktail hour conversation or Instagram follow. That is how you can truly change the world – one person at a time.”
Mark H. Maxwell is an entertainment attorney, music business veteran and college professor. As a lawyer, Mark represents a diverse roster of recording artists, celebrities, record labels, music publishers, authors, songwriters and producers. As a professor in Belmont University’s prestigious entertainment business and songwriting program, he created their popular course on Bob Dylan and teaches courses on music business, faith and culture, and copyright law. Mark is passionate about serving as a mentor to the next generation of creatives and entertainment business professionals. He lives in Nashville with his wife and children.
“In an industry and culture that encourages us to be more and more self-focused for our own personal gain, Mark’s book is a fresh and necessary perspective that is desperately needed.” ~ TOBYMAC - Grammy award-winning artist
“Networking Kills is more than just a novel idea - this significant message can help steer a generation towards true success. But more than just this generation, I believe it will help anyone, in any stage, re-evaluate their motivations and navigate their life back to what truly matters. I know it’s doing that for me.” ~ NATALIE GRANT - Grammy nominated singer/songwriter
What a simple concept: "Networking" narrows our focus and our life experience. "Serving" connects us in a meaningful way and throws the gates of opportunity wide open. Let the adventure begin!" ~ AMY GRANT - Grammy award-winning singer/songwriter