NOTE: This download is an excerpt of the full book set to release September 4th, 2018. The full book is available for pre-order on Amazon.
Until very recently, the path to success within the music industry was much clearer. The successful combination of song, producer, talent and potential would capture the attention of a record label...and their machinery, belief and investment would launch the artist into the realms of radio and touring. Now, various and often conflicting opportunities float in what have become cloudy waters.
Successful YouTubers get record deals. Unsigned high school students produce songs in their bedrooms and hit the iTunes charts. Reality stars with large followings and no musical talent sell out arenas, and established successful musicians now compete for space on Snapchat with popular “tweens” that already have product endorsements.
TIMES HAVE CHANGED, and today’s artists have multiple paths toward building and sustaining a career. Hacking Music explores these alternative routes and provides a road map, compass, and tools with which they can map out their own careers and better understand the moving parts that make up the current music marketplace. Hacking Music has one singular mission – empower the artist to make his or her own career by providing examples, insights and exercises within these vital areas:
- Strategic Planning and Execution
- Team Building
- Lean Music Methodology
- Developing “Supersongs”
- Platform and Content Development
- Industry and Publishing Business Models
Hacking Music is a book that you do, not just to get you to a record deal, but to get you through a record deal. Hacking Music takes the artist “behind the curtain” and shares the concepts and systems used daily by industry professionals and authors John Pisciotta (Jetpack Artist Ventures), Wade Sutton (Rocket to the Stars Artist Services) and Jeff McMahon (former Tim McGraw keyboard player) that will bring you back to this book again and again as you build your career.
Rocket to the Stars Artist Development
With clients in major cities like Nashville, New York, London, and Toronto, Rocket to the Stars’ Wade Sutton utilizes more than twenty years of professional radio, journalism, and music industry experience to help artists in all aspects of their careers. His strategies have been featured on top websites for independent musicians such as CD Baby and Disc Makers. Wade’s previous book, The $150,000 Music Degree, was co-authored with former Taylor Swift manager Rick Barker and was read by many in the industry, including country music superstar Dierks Bentley.
John PisciottaExecutive Producer - Jetpack Artist Ventures
John Pisciotta is the managing director of Jetpack Artist Ventures, a Nashville-based venture studio accelerating high-potential media properties, both iconic and developing, across the divisions of recording, music publishing, artist services, and artist management. In addition to raising substantial capital for artists, Pisciotta’s work with Jetpack has helped client-artists receive an ACM nomination for “Musician of the Year” and American Music Award “Song of the Year” and “Video of the Year” nominations. Pisciotta has also created and taught courses at Nashville’s Belmont University.
“Do you want to be the first in your own line of originals, or last in a long line of imitators? If Harvard had a course on the new music industry, this would be the textbook.”
- Steve Thompson, producer/engineer for Guns N’ Roses (Appetite for Destruction), John Lennon, Mick Jagger, David Bowie, Korn, Wu-Tang Clan, Metallica
“An operating system for the way the music marketplace world actually works.”
- Ted Goldthorpe, Sony/ATV Music Publishing, Supervisor North American Publishing
“The music business is a series of winding roads, confusing intersections, and dead ends. This book provides a great roadmap.”
- Glenn Peoples, Music Insights and Analytics, Pandora
“A roadmap that artists will use every day.”
- Lee Parsons, CEO of Ditto Music
“I have known John for many years, and his experience and insights are extremely valuable to anyone wanting a career in this ever-evolving industry. I would add this to my “must read” list for sure!”
- Adam Anders, executive music producer for Glee; sold more than 100 million albums
“Hacking Music is a collection of signals in a world full of noise. For musicians, it is equal parts Art of War and Rules for Radicals.”
- Scott Welch, manager for Alanis Morissette, LeAnn Rimes, Steve Perry, Collective Soul. (Under Mr. Welch’s direction, Alanis Morissette’s debut album Jagged Little Pill was the largest-selling debut album in history, with worldwide sales in excess of 34 million.)