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About the Book About the Author
"Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." — Marty Neumeier — author, The Brand Gap.
This is a sample chapter from Raise Your Voice: A Cause Manifesto.
"Raise Your Voice: A Cause Manifesto" is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose.
It will help you unite your organization's purpose, character, culture, and voice to create a unique identity your donors and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters.
The principles of The Cause Manifesto will help you lead your organization through four dimensions of culture and communications. Strategic, inspirational communications, relationship building, and visionary principles will empower you and developing leaders around you to communicate with clarity, transform your culture, and through strategic brand storytelling advance your mission more powerfully and effectively.
Every day, meaningful causes and companies are trying be seen, be heard, and understood. The Cause Manifesto will renew your cause marketing and nonprofit communications, and inspire your donors and advocates to serve more, give more, and engage more.
This book is for leadership who want to create positive impact and nurture a culture of philanthropy through their causes and companies. Executive directors and effective board of directors are changing organizational culture and non profit marketing strategy. Nonprofit professionals learn more powerful ways to communicate impact and outcomes. Development and fundraising professionals who know how to fundraise find the principles are relevant to nurturing donor relationships.
Brian Sooy is the founder and design director of Aespire®, a design and marketing communications agency that works with nonprofits, foundations and other meaningful causes.
He regularly speaks and consults with professionals and leaders from mission-driven organizations, advising them on positioning, marketing, and communications principles that help them connect their purpose and mission with their audience.
Brian has served on the board of directors of Second Harvest Food Bank of North Central Ohio in various roles, including as an officer on the executive committee.
Visit aespire.com to learn about organizations whose cultures have been transformed by the principles of mission-drive design and the Cause Manifesto.
Editorial Reviews
"Your book was extraordinary, challenging traditional and conventional strategic thinking." -- Steve Fedyski, COO, PureFlix Studio
Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause. --Marty Neumeier; Author, The Brand Gap
“With Raise Your Voice, Brian Sooy has given designers, writers, and other creative professionals a highly relevant manifesto for cause-based and purpose-driven marketing. His ideas have important implications for leveraging the power of design to move people—in the nonprofit sector, higher education, and any other category where decisions are made with a blend of heart and mind.” — Bill Faust; Managing Partner, Ologie
“Now more than ever, effectiveness in the marketplace depends on our ability to rise above the noise and cut through the clutter. Brian Sooy provides a practical, design-driven approach for sharing your message with clarity and passion.” — Todd Henry; Author, Die Empty: Unleash Your Best Work Every Day
“Raise Your Voice is a must-read for any organization that wants to align their message with their mission. You will learn how to create a culture that reinforces your organization’s reason for existence?—?the cause that drives all aspects of a nonprofit endeavor.” — Shannon D. Smith, Executive Director,
Wyoming Humanities Council
“Part of what brings a donor to a cause is the hope of being part of a greater good. With Raise Your Voice, Brian Sooy gives nonprofits a means to go beyond being the loudest voice in the room to crafting a clear, articulate message which allows donors to see themselves as part of the solution.” — Julie Chase-Morefield, Executive Director, Second Harvest Food Bank of North Central Ohio
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