Frustrated with her stalled career as a broadcast journalist and uninspired by dating naive and needy guys her own age, Helen Croydon joins a website to seek an older man. She expects it to be just a few fun dates in some fancy bars but finds herself propelled into a world of Prada shopping trips, fine dining, first-class travel and fascinating, powerful men.
Helen's soul-searching dating adventures take her to New York, Malaysia, highbrow sex parties, top ski resorts and London's finest hotels. When one of her dates alludes to a monthly allowance, she is shocked, but how long will her resistance to the idea last?
Sugar Daddy Diaries is a confessional true story that questions modern ideals about relationships, examines the attraction of power and asks if money can ever be the currency of love.
Helen Croydon is a best-selling author, journalist and broadcaster with a focus on social trends, women’s interest, modern relationships, health and fitness.
Her first book is the best-selling memoir Sugar Daddy Diaries (Mainstream Publishing).
Her most recent title, Screw The Fairytale: A Modern Girls' Guide to Sex and Love, is part memoir, part reportage looking at alternative models of relationships to full-time marriage and kids, and questioning whether 'the fairytale' really does make us happy.
Based in London, UK, she writes regularly for The Telegraph, The Times, The Independent, Metro, Mail Online and several magazines. She is also a regular commentator on topical stories relating to modern families and gender relations. She's appeared on Sky News, News Night, ITV This Morning, Lorraine, Five News, Woman’s Hour and more.
In non-media life, she is made about endurance sport and triathlon and has competed as an 'age-group' Team GB triathlete.