Wade Sutton & John Pisciotta : Hacking Music: The Music Business Model Canvas (Preview)

Hacking Music: The Music Business Model Canvas (Preview)

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Nonfiction

Arts & Entertainment , Business & Finance

For Readers Of

Dave Kusek, Rick Barker, Gary Vaynerchuk

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ISBN

978-1975626433

Publisher

Jetpack Publishing

Publication Date

November 2017

Language

English

About the Book    About the Author

For several decades, the formula for success in the music business was "Get Good...Get Signed...Get Rich".

The old way has been replaced by a new era offering artists multiple paths to building and sustaining their careers. Hacking Music examines these possibilities and provides artists with an expansive playbook from which they can begin mapping out their own careers while understanding all of the moving parts that make up the music industry machine.

Hacking Music has a singular goal in that it teaches artists HOW careers are created and then provides them insight and career-changing exercises examining the vital areas of:

Strategic Planning

Team Building

Branding

Business Relationships

Networking

Revenue Cycles

Project Management

Business Decisions

Marketing Positioning

Record Label Models

Publishing Agreements

This book was written to provide aspiring music artists with a visual framework that will allow them to analyze and plot out their own music careers without being swayed by emotions. From project management to strategic growth, Hacking Music gives artists a behind-the-curtain look at many of the same concepts and systems used every day by authors and music industry veterans John Pisciotta (Jetpack Artist Ventures) and Wade Sutton (Rocket to the Stars Artist Development).

For aspiring music artists looking for success in the music business of the 21st century, Hacking Music serves as a road map and a guide that artists will come back to again and again during their careers.

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