Guy Kawasaki : The Macintosh Way

The Macintosh Way

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Nonfiction

Business & Finance , Computers & Internet

For Readers Of

Geoffrey Moore, Clayton Christensen, Malcolm Gladwell, Seth Godin, Chris Brogan

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Print Length

209 pages

ISBN

0673461750

Publisher

Scott Foresman Trade

Publication Date

August 1989

Language

English

About the Book    About the Author

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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