At the time I wrote this, I was helping a company called After Hours Software sell a personal information manager (PIM) called TouchBase. Thus, this book is for the computer novice who is trying to understand how a database works and what can be done with one. I love databases, and I wanted more people to appreciate them. GIST: provides an explanation of databases for the rest of us.
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.