Do you have a message burning inside of you? Do you have an area of expertise or inspiration you know would make a difference in people’s lives, if you could just “get it out there”? That feeling, that motivation, is what most often inspires people to write a book. If you have something encouraging, exciting, compelling, maybe even life-changing that you want to share with more than just your immediate circle of friends, it’s important that you do the very best job possible in getting it published and brought to market the right way. This book will help you.
I’ve been involved in publishing for longer than I care to confess. I’ve seen it done well and I’ve seen it done poorly. I’ve seen authors experience the joys of becoming a New York Times Bestselling Author, which can be a ton of fun! However, I’ve seen far more new authors end up frustrated that after all the hard work and pouring out of their soul, they have a garage full of books, less money in their bank account, and a heart full of dreams forced to sit on the shelf along with their unsold books.
My goal is to explain, in plain English, how book publishing works and to equip you with information you need to succeed. I hope to help you avoid some of the pitfalls that have waylaid so many authors along the way. I also want to commend you for your courage in taking the first steps toward publishing your book. I wish you all the best and, if at any point along your journey, you have questions, please don’t hesitate to let me know. I love to encourage authors along their journey of becoming a successfully published author.
Dave’s rich and diverse publishing background fuels the vision at HigherLife Publishing and Marketing, Inc. In 1978, he began his career with a boutique publishing house outside Chicago. From there, he ventured into magazine marketing and created strategies that propelled the publications he served to record circulation growth. In 1981, he moved to Florida to join a fledgling media company. During his 20+year tenure, Dave served as publisher of the curriculum division, publisher of the book publishing division, director of marketing and circulation, and vice president of product development, acting as a strategic catalyst for growth at every post. Dave was president of the Florida Magazine Association and serves on the board of directors for numerous respected organizations. He founded HigherLife in 2005, in part to serve a broader variety of authors, speakers, businesses, foundations and charitable organizations. Dave is the father of three sons and offers parenting guidance through a non-profit organization he founded called Next Generation Institute.