Branding, by definition, is about imprinting our identity onto others. Traditionally, it’s been about telling people, “if you want to be happy, first you must buy in.”
Belonging is different and arguably more powerful. It’s about tapping into the identity that already exists in people and creating products, content, and communities that help them express that identity to its fullest potential, which makes their lives more meaningful.
When you’re in the business of helping others be who they want to be, you access something deeper and more permanent than their desire to just keep up, you access their desire to matter.
For more than a decade, I've been coaching and consulting individuals and organizations on creativity, brand strategy, leadership development, growth, and social responsibility.Leadership teams usually start by bringing me in for a 1-Day intensive called Move Camp where they create a clear communication plan, develop stronger messaging, and most importantly, move forward. I also speak and write on movement making: why some ideas make a difference and others don't.
Want to turn your ideas into a movement? I can help.