CJ Casciotta : Branding is for Cows. Belonging is for People: Break Free from the Herd and Make Stuff that Matters

Branding is for Cows. Belonging is for People: Break Free from the Herd and Make Stuff that Matters

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Nonfiction

Business & Finance , Politics & Current Events

For Readers Of

Seth Godin, Simon Sinek, Scott Belsky

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Language

English

About the Book    About the Author

Branding, by definition, is about imprinting our identity onto others. Traditionally, it’s been about telling people, “if you want to be happy, first you must buy in.”

Belonging is different and arguably more powerful. It’s about tapping into the identity that already exists in people and creating products, content, and communities that help them express that identity to its fullest potential, which makes their lives more meaningful.

When you’re in the business of helping others be who they want to be, you access something deeper and more permanent than their desire to just keep up, you access their desire to matter.

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