Angie Mroczka : Author Identity (Excerpt)

Author Identity (Excerpt)

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Nonfiction

Business & Finance , Professional & Technical Reference

For Readers Of

Chandler Bolt, Michael Hyatt, Jeff Goins, Joanna Penn, S.J. Scott

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Publisher

Mroczka Media

Publication Date

October 15, 2015

Language

English

About the Book    About the Author

As an author, the concept of being seen is both delightful and terrifying. There is comfort in anonymity, slipping into the background and letting the words on the page speak for us.

But how do we get the sales to keep coming in, day after day, after the excitement of the launch has waned?

And how do we attract new readers who aren’t in our current circle of influence?

Branding yourself as an author requires you to step out from behind your book to fully engage your audience and develop relationships. This can be a daunting proposition, especially if you are an introvert.

In this action-oriented guide, Angie Mroczka shares with you the process and opportunities available to authors who choose to direct and grow their brand. Through case studies and her own experience coaching writers to become better marketers, Mroczka will show you how branding allows you to set yourself apart from the crowd, positioning yourself as an authority and trendsetter.

This book includes:

- Shocking truths behind some commonly held branding myths.

- Proven strategies to help you discover and attract your Ideal Readers.

- Practical tips for defining your brand through your books, website, marketing, and on social media.

- An actionable workbook and bonus checklist to take you step-by-step through the entire process.

Quit being a wallflower and finally be seen by your Ideal Readers.

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